Claims Intelligence

Browse claims by category

Each category groups the claim families that share the same reading logic. Colours are a reading aid only — the scores and market risk on each page remain the reference.

• Skin care

  Hydration, barrier, comfort, texture, ageing, pigmentation, radiance and blemish-prone skin.

  9 families · — claims

• Hair and scalp

  Scalp balance, density, conditioning, repair, styling and colour protection.

  6 families · — claims

• Sun care

  Sun protection and tanning claims, where classification rules are strictest.

  1 families · — claims

• Beauty tech and biology

  Exposome and pollution, microbiome, cellular biology and longevity claims.

  2 families · — claims

• Body, hygiene and make-up

  Cleansing, deodorancy, oral care, make-up, eye area, nails and body care.

  7 families · — claims

• Safety and responsible claims

  Tolerability, population suitability, composition ethics, packaging and sustainability.

  3 families · — claims