Guided demonstration
From one claim to a substantiation decision
This walkthrough follows a single real catalogue claim through the four steps of the module: the catalogue record, the evidence target, the market screening, and a complete product dossier assessment.
Step 1 · The catalogue record
Loading…
Step 2 · The evidence target
- Target evidence level
- Not assessed
- Method profile
- Not assessed
- Scientific confidence
- Not assessed
The target level sets the ceiling a dossier can reach: a dossier declared at E5 is capped at 89/100 whatever its component scores.
Step 3 · Market screening
Screening risk flags where wording and procedure need attention first. It is never an authorisation.
Loading…
Step 4 · Complete product dossier assessment
Worked example. The dossier is scored for one product and one exact wording; it never changes the catalogue score.
- Product and batch
- Demo moisturising cream — batch D-2419
- Country
- France (EU)
- Reviewer
- Evidence review, internal panel
- Achieved evidence level
- E5 (cap 89)
Exact wording assessed · Increases skin hydration by 38% after 4 weeks of twice-daily use
Evidence held · Randomised, vehicle-controlled clinical study, 62 subjects, 28 days, corneometry at D0/D14/D28, controlled room (21 °C, 45% RH), acclimatisation 30 min, per-protocol and ITT analyses, external CRO report ref. CRO-2245.
- Design /25 — 21
Randomised, vehicle-controlled, adequate sample size - Endpoint /20 — 18
Corneometry is the accepted direct endpoint for hydration - Effect /20 — 15
+38% versus baseline, +21% versus vehicle - Statistics /15 — 12
p<0.001, effect size and CI reported, ITT plus per protocol - Relevance /10 — 7
Population matches target consumers, single ethnicity group - Transparency /10 — 8
Full CRO report, raw data available, protocol pre-registered internally
- Local regulatory procedure verified (EU Reg. 655/2013 common criteria)
- Safety assessment confirmed for the finished product
- Final wording signed off by regulatory and marketing
Dossier score: 81/100
One mandatory check is still open (final wording sign-off), so the claim cannot be considered substantiated for launch, whatever the score.
Next step
This is exactly what a claim review delivers for your own portfolio: catalogue positioning, evidence target, market priorities and a scored dossier with the remaining gaps.