Guided demonstration

From one claim to a substantiation decision

This walkthrough follows a single real catalogue claim through the four steps of the module: the catalogue record, the evidence target, the market screening, and a complete product dossier assessment.

Step 1 · The catalogue record

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Step 2 · The evidence target

Target evidence level
Not assessed
Method profile
Not assessed
Scientific confidence
Not assessed

The target level sets the ceiling a dossier can reach: a dossier declared at E5 is capped at 89/100 whatever its component scores.

Step 3 · Market screening

Screening risk flags where wording and procedure need attention first. It is never an authorisation.

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Step 4 · Complete product dossier assessment

Worked example. The dossier is scored for one product and one exact wording; it never changes the catalogue score.

Product and batch
Demo moisturising cream — batch D-2419
Country
France (EU)
Reviewer
Evidence review, internal panel
Achieved evidence level
E5 (cap 89)

Exact wording assessed · Increases skin hydration by 38% after 4 weeks of twice-daily use

Evidence held · Randomised, vehicle-controlled clinical study, 62 subjects, 28 days, corneometry at D0/D14/D28, controlled room (21 °C, 45% RH), acclimatisation 30 min, per-protocol and ITT analyses, external CRO report ref. CRO-2245.

  • Design /2521
    Randomised, vehicle-controlled, adequate sample size
  • Endpoint /2018
    Corneometry is the accepted direct endpoint for hydration
  • Effect /2015
    +38% versus baseline, +21% versus vehicle
  • Statistics /1512
    p<0.001, effect size and CI reported, ITT plus per protocol
  • Relevance /107
    Population matches target consumers, single ethnicity group
  • Transparency /108
    Full CRO report, raw data available, protocol pre-registered internally
  • Local regulatory procedure verified (EU Reg. 655/2013 common criteria)
  • Safety assessment confirmed for the finished product
  • Final wording signed off by regulatory and marketing

Dossier score: 81/100

One mandatory check is still open (final wording sign-off), so the claim cannot be considered substantiated for launch, whatever the score.

Next step

This is exactly what a claim review delivers for your own portfolio: catalogue positioning, evidence target, market priorities and a scored dossier with the remaining gaps.